How to Write SEO Titles That Appear On Top 10 Google Search Results
A popular buzzword amongst content marketers is search engine optimization. Unlike other buzzwords, that trend for trend’s sake, this one has earned its popularity. It right allows search engines such as Google to guide traffic to your website.
What is SEO?
According to Internet Live Stats, the internet has over 1.5 billion webpages, of which 200 million are active. Besides, about 4 million posts are published online daily. Therefore, it is humanly impossible to pick relevant websites and pages for every search query. As a result, Google built algorithms that rank a website based on its relevance.
Google’s ranking algorithm has become sophisticated and more targeted over the years. It evaluates content based on an E.A.T framework checking Expertise, Authority, and Trustworthiness. The title is the first checkpoint.
Search Engine Optimization, therefore, is the process of making your site or content rank high in search engine results pages, SERPs. A search for title capitalization, for example, will show our title capitalization tool on the first page of Google SERPs.
The features of an SEO-friendly title
The keyword, hook, and proper title capitalization are the three primary features of a compelling SEO title.
Content on the internet is ranked based on keywords. Therefore, it is a good idea to introduce this keyword at the very onset of your page, the title. KWFinder is one of the excellent tools to use if you are looking for a focus keyword. It allows you to search for relevant keywords based on your topic.
Another excellent SEO title tool is the Headline Analyzer. It checks your draft title and shows how well it is optimized. It also offers tips on how to improve it. A similar tool for WordPress-based websites is the SEO Yoast plugin.
The title is the first thing readers see on SERPs or social media. It has to arrest attention and awaken curiosity for the readers to click on it. The hook does this. It helps convey what the content is about in a manner that is exciting or fun. The catch is to ensure that your hook does not make your title sound like a clickbait.
Google and other search engines use the number of clicks to determine the relevance of search to a search query. The more the clicks, the higher the relevance, assumes Google and boosts the ranking of the website or page.
However, sometimes, a reduced click-through rate is the result of small mistakes such as improper title capitalization. Titles with a jumbled capitalization have the lowest clicks, followed by those in lowercase.
Titles in all CAPSLOCK suffer due to another problem, Google’s title space allocation. Google can only show 600 pixels for titles. Capital letters occupy more pixels. Consequently, Google might leave out the most crucial parts of your title if you write it in uppercase.
You can use a title capitalization like ours to capitalize titles appropriately automatically.
Using <title> and <h1> tags
The <title> and <h1> tags show search engines the important parts of your page or content. Always write the title within <title> tags. Google also considers <h1> tags as indicators of the main points on a page.
Most web development software such as WordPress automatically include these tags for titles. In case you are coding your website, then ensure these tags are correctly placed. You can also use plugins on the article-editing page to modify your tags.
Other essentials for SEO articles
The title plays a significant role in optimizing your article for search engines. However, it is not the only determinant. Some of the SEO essentials for articles are:
Most website have additional headers such as <h2> and <h3> on their webpages. These extra tags make specific sections of the page stand out. Search engines also rely on them to determine the main topics and sub-topics in an article. Therefore, you should use subheadings often in your title.
Readers love text that is easy to read and understand. To achieve this, break a large chunk of text into small paragraphs with subheaders. It makes skimming (which is all most readers do) easy. You should also use the correct language variant, vocabulary, and grammar.
Since even the best writer makes occasional mistakes, an online grammar checker tool such as Grammarly is beneficial. It shows your text’s readability score, adds headers. The premium version shows various grammar mistakes, as well as style and language inconsistencies. Grammarly student discount plan allows you to access the premium features of the tool at a lower price.
Finding the right title for an article is sometimes the hardest part of content creation. Take your time, use online tools if you have to, as long as the result is a compelling SEO friendly title. Do not publish it until the title conveys what you want the world to see.