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How to Write Compelling SEO titles

Search Engine Optimisation is a term that all who take part in content marketing have to understand. From writers to editors, the art of making a webpage more accessible by search engine algorithms is essential. The best place to start is with the title of every content you share online.

Importance of a title

The title is pivotal in improving the visibility of your webpage for two reasons. First, a person has the initial contact with your content or website through the title. It acts as the receptionist to your content and offers an invaluable first impression. If the visitor does not find it attracting enough, the quality of your content or story is irrelevant.

The second reason is that it is the first stop for search engine crawlers when looking for relevant results to search queries. Sites with the keyword on the title and distributed adequately within the content often rank higher. It is known as SEO optimized content.

It is, therefore, necessary that an article or page title has a clickable as well as an SEO-optimised title. With this backdrop, let us get into the finer details of writing SEO compliant but catchy titles.

What is an SEO title?

According to a search engine, the title is the content within the HTML <title> tags. In a search engine result’s page, they appear with blue font. A good title should not only tell what the page is about but also do so in a manner that creates interest in a person.

Look at these two examples: 

  • Learn about SEO titles
  • A guide to writing compelling SEO titles.

Both give an idea of what the page offers, but most people are likely to click on the second title, even if the content is similar. 

How to create a catchy SEO title

A compelling SEO-friendly title is a result of how you write your title. Here are four guiding principles to help you achieve this.

Check the length

The length of the tittle matters, even if to a small degree. Search engines only display the first 60 characters of a page title. In the case of a long title, the search engine will add an ellipsis after the 60th character. 

Though the character and word count are the most easily understood terms when discussing tittle lengths, search engines rarely consider them. Instead, they use pixels, accepting only a maximum of 600 pixels for a title. This knowledge is crucial as words such as M and W have more pixels than L or I. 

Therefore, the first principle is to capitalize titles correctly, avoiding all caps and, if possible, wide words.

Include the main keyword

Titles that have the focus keyword rank better than the ones that do not. The rule of the thumb is to place it at the beginning of the title. However, you should ensure that the keyword comes out naturally. You can achieve this by tweaking the keyword or finding a well-fitting alternative. 

If you have problems figuring out the right keyword, use tools such as KWfinder.

Have the brand name

Having a keyword in the title is an excellent strategy, but it is not sufficient. Add your brand name within the title. You need to have search engines associate the keyword with your business or site name. It can be the name of your website or one of your services. Besides, Google might change your title if you do not do this.

The principle is to associate the title and the keyword with something about your brand. As people see your brand or site on leading search results, they begin to associate the keywords with the brand. It significantly improves click-through rates. 

If you cannot make it a natural part of the title, add it after the title. For example, “How to Write a Clickable SEO Title.”

Optimize titles using online tools

To err is human. Unfortunately, readers are not very forgiving when it comes to avoidable typos and grammatical errors. Here is where web tools come in handy. The best tools to help you create SEO friendly title are:

  • Title capitalization tool: Titles have specific capitalization requirements. Use these tools to capitalize titles with certainty.
  • Grammar checker: a slight typo or wrong vocabulary can cause significant damage to your SEO ranking and the reputation of your site. Online tools such as the premium version of Grammarly will ensure your title remains grammatically on-point. You can access it at a reduced price by opting for the Grammarly student discount plans.
  • Headline analyzer: It shows how your title will perform in terms of readability and SEO rankings.
  • Yoast SEO Plugin: This WordPress plugin shows how well your title is optimized with your intended focus keywords.

Conclusion

Improving your search engine ranking begins with writing a clickable SEO-friendly title. The above tips and tricks will get you started. Keep them in mind when writing the title of your next blog or article then provide quality content to back up your efforts.

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