How to Triple Your Traffic with Click-Baiting Titles
Do you often find some titles on social media or sponsored content irresistible? It happens to all of us. The fact is there are word combinations that get to the core of human curiosity. Those who write these titles understand this, and they use it effectively.
Such titles are known as clickbait titles as they trick you into clicking on it, expecting some sensational information. They often lead to high traffic to the sites. Whether this idea works or not is a subject for another article.
In the meantime, we introduce you to the art of creating clickbait titles. The knowledge is essential if you want to learn how to create such titles or how to avoid them.
Irrespective of your reason, here are the details of what it takes to write a sensational title.
The seven styles of clickbait titles
While there are over a dozen styles of writing titles, seven perform very well at attracting clicks. For the best result, combine the methods in one title. A recent study found that half of the titles with high click-through rates combined three or more of these techniques.
They are lists of facts, things, myths, among others. 75% of all Buzzfeed articles use this style to some extent. Titles with this style read something like:
- 600 power words used in titles.
- 35 amazing facts about your left ear.
- 10 Grammarly student discount account benefits you are missing.
While the examples above are arbitrary, you get the point. They grasp attention. You suddenly want to know more facts about your left ear. Besides, such articles are easy to skim, making them the most shared written content after infographics.
From ‘How To Bathe an Elephant Indoors’ to ‘How To Tell A Fake iPhone X’, this style takes the second position after listicles. Besides the knowledge they impart, they are also easy to write, especially if you choose to offer instructions on a niche you understand well.
- Sensational phrase
Wouldn’t you read an article that talks about the largest, best, fastest, worst, or any other superlative version of something, or someone? Title examples include:
- The best title capitalization tools for writers.
- The worst click-baiting fails.
A leading source of headlines with this title style is Outbrain, a popular advertising network.
- Shocking news
Everyone wants to know more about a shocking event. Very few would pass a story of A Dog Who Saves the Owner from Burning Building or a Sinking Ship. Readers will readily forgive the writer for using the story to pitch dog food products.
- Mentioning foods
The main reason why articles on food have high traffic is that food has a unique effect on human behavior. Titles such as ‘Five Juicy Fried Chicken you Cannot Resist’ accompanied by a mouth-watering picture or GIF is a sure clickbait.
- Reference to personal stories
Sharing a personal story is one of the best ways to connect with readers. Consequently, this style is efficient for articles that aim at creating conversations. It is also useful in the titles of sponsored ads. The trick is to give these personal stories a sensational connotation.
- Animal mentions
People love animals and would easily click a title that mentions an animal than a similar content with a different title. Besides, most such tittles often have images of cute animals, which makes them irresistible.
Titles are not the only click-baiting techniques, videos, photos, slideshows, and most recently, GIFs play a role too. Photos and slide shows are what keeps you clicking through 20 plus pages trying to find out the 27 things you never knew about the North Pole, which turns to be very little.
Wrapping it up
It is evident that you have not learned any trick on how to use clickbait titles to triple traffic to your website. The truth is, you have fallen for a classic click-baiting trick. Nonetheless, if you want more traffic to your site, combine these title styles with quality content.